“A solution that does not truly connect to the real problem is not a cure. Interestingly, in some domains of the human experience this is widely understood and in others not at all. We know that constantly adding oil to a car that is leaking it is an undesirable fix because it fails to address the underlying cause. In business, however, most people troubleshoot symptoms rather than address the underlying cause. How many business owners, for example, recreate their entire recruiting system after realizing they made a poor hiring decision? A skilled Manager can see how all the parts of their business interrelate the same way a mechanic sees a car and wants to find the essential problem to prevent the next breakdown. A Technician just wants to get back to work.”
-Mark Shapiro, Chief Brand Officer
www.e-myth.com
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